A new outlook for 2017

A new outlook for 2017

Published on December 13, 2016

Autism logo_autism_pensacolaPensacola is excited to unveil its new look to the community. From a new logo, a web site redesign, television and radio commercials, print and billboard campaigns, the rebranding represents the support that Autism Pensacola provides and the community that we create together.


This was all made possible by idgroup, a whole-systems branding and change-management firm based in Pensacola. The firm has an incredible initiative called Brand on Us, in which they choose one local not-for-profit to award with a comprehensive brand makeover. During the rebranding process, idgroup and its partners donate more than $175,000 in consultation and creative services to the chosen nonprofit.

“This entire re-branding process has been such a phenomenal experience,” says Susan Byram, president/CEO of Autism Pensacola. “We are all so pleased and grateful for the generous creative work idgroup and their network of partners has developed for us over these past several months. Our new visual brand truly showcases who we are in the brightest and best possible way, and I am so excited our community can finally see it.”

The process took place over an eight-month period, and was a detailed collaboration. idgroup worked closely with our API families, board members, community volunteers, and other interested parties to determine our brand identity. This values-based process brought us to our community. It is within our organization that we find support, so that no one is ever alone. This theme can be found not just within our new brand and materials, but within the services that we provide and the people that we bring together.

To see more about our brand promise, go to https://autismpensacola.org/our-story/.

To learn more about idgroup’s Brand On Us initiative, visit www.brandonus.com.